As the post-cookie era looms, web3 moves to replace it | WARC

With Google firing the starting gun on the post-cookie era this month, tech utopians and advertising futurists debated the technologies that could solve the advertising tracking/identity conundrum, an issue that has even brought back talk of the blockchain as a viable technology.

This is a companion discussion topic for the original entry at https://www.warc.com/content/feed/as-the-post-cookie-era-looms-web3-moves-to-replace-it/en-GB/OGUrl