The Psychology of Money 金錢心理學


Doing well with money isn’t necessarily about what you know. It’s about how you behave. And behavior is hard to teach, even to really smart people. Money—investing, personal finance, and business decisions—is typically taught as a math-based field, where data and formulas tell us exactly what to do. But in the real world people don’t make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your own unique view of the world, ego, pride, marketing, and odd incentives are scrambled together. In The Psychology of Money, award-winning author Morgan Housel shares 19 short stories exploring the strange ways people think about money and teaches you how to make better sense of one of life’s most important topics.

用錢做好事並不一定取決於你知道什麼。這與你的行為方式有關。即使對於真正聰明的人來說,行為也很難教。金錢——投資、個人理財和商業決策——通常被作為基於數學的領域來教授,其中數據和公式準確地告訴我們該做什麼。但在現實世界中,人們不會在電子表格上做出財務決策。他們在餐桌上或會議室裡製作它們,在那裡,個人歷史、你自己獨特的世界觀、自我、自豪感、營銷和奇怪的激勵因素被混雜在一起。在《金錢心理學》中,獲獎作家 Morgan Housel 分享了 19 個短篇故事,探索人們看待金錢的奇怪方式,並教您如何更好地理解生活中最重要的主題之一。



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